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22.
April
2014

BEDNAR participates in record TechAgro 2014

Brno’s Techagro has over time built up a strong position as one of the most important agricultural technology fairs in Europe. In Central and Eastern Europe it dominates the field, and with 120 thousand visitors it is beginning to compete against the large Western European exhibition events. Last year was no exception, and confirmed to all participants just how important Techagro has become.

 

Brno’s Techagro has over time built up a strong position as one of the most important agricultural technology fairs in Europe. In Central and Eastern Europe it dominates the field, and with 120 thousand visitors it is beginning to compete against the large Western European exhibition events. Last year was no exception, and confirmed to all participants just how important Techagro has become.

 

Why is Techagro so popular?

One of the key factors is undoubtedly the excellent layout of Brno’s exhibition centre with its spacious pavilions and many years of very good exhibition organisation from BVV (Brněnské výstavní veletrhy/Trade Fairs Brno). Another important factor is the Czech exhibitors (Czech technology producers or representatives of international manufacturers), who invest significantly in exhibitions. The overall brand presentation approaches the largest exhibitions, such as SIMA in France. Almost all new products which have been showcased at the largest international agricultural technology fair, Agritechnica in Hanover can be seen at Techagro, and this too builds up the exhibition’s prestige. This is why more and more people, including from other European countries, come to Brno for Techagro.
   
 During the first exhibition day, the record visitor numbers were noticeable at the BEDNAR exhibit. Part of the exhibit located in front of Pavilion P.
 

BEDNAR FMT exhibit over two exhibition areas. A look into history

BEDNAR’s exhibit was divided into two parts – an outdoor section located in front of Pavilion P where wide machines could be seen; the combination Terraland DO machine with the Wagon WG 27000 semitrailer on the Tridem body, and the main exhibition located in P Pavilion itself, where almost all BEDNAR models were exhibited. BEDNAR’s total exhibition area came to 1400 m2 and was one of the largest at the exhibition. ‘It’s not about the size though, it’s always about the machines which must have the right added value so that they give the end user what they expect from them, or even something more. We’ve succeeded in this in recent years, which is one reason we have seen significant sales growth recently. Even the exhibit itself is somewhat of a reflection of how BEDNAR is evolving. While in 2006, as one of the few local producers, we had only a small outdoor exhibition of a few m², at Techagro 2014 it was completely different,’ is how export manager, Jan Bednář assesses this year’s exhibition.
   
 BEDNAR FMT (Strom Export s.r.o.) exhibit in 2006.  BEDNAR FMT exhibit in 2014.
 

New BEDNAR products at TECHAGRO

At our exhibit, the public were able to see our new Omega OO seed drill with fertiliser option, the Terraland DO combined cultivator and the heavy Atlas HO disc cultivator for deep stubble cultivation while tilling a large amount of post-harvest residue. In addition to these new products and our permanent portfolio of machinery, also exhibited was the hopper fertiliser concept – the Fertibox in combination with the Terraland TO chisel plough and Presspack PT packers.
   
 Omega seed drill premier on the local market. Hopped fertiliser concept set.
   
 A team of specialists made up of our business representatives was available to visitors over the whole period of the exhibition. There were two storeys of exhibits available to visitors.