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07.
March
2013

SIMA, the Launchpad for STROM-BEDNAR in France

The SIMA International fair 2013 provided the perfect platform for the launch of the STROM-BEDNAR brand on the French market, which is one of the largest in Europe. Entering this market is a huge challenge for STROM-BEDNAR and one that they relish. As a result this also means the continuous development of a strong European sales network for this young and dynamic manufacturer.

 

   The SIMA International fair 2013 provided the perfect platform for the launch of the STROM-BEDNAR brand on the French market, which is one of the largest in Europe. Entering this market is a huge challenge for STROM-BEDNAR and one that they relish. As a result this also means the continuous development of a strong European sales network for this young and dynamic manufacturer.

 

 

A new market, a new opportunity

 

„ We are starting from scratch on the French market and we high hopes. We know all too well that the French market is a tough one to crack but, we believe in our machines and in our team. Today is the last day of the fair and so far, I am encouraged by the reactions of farmers, dealers and journalists. They have shown a high level of interest and now, we have to show them we can achieve our goals and become a company of significance in a well-established and very competitive market. I know we can do this. “, says Jan Bednar (Export Sales Manager)

 

   
 Modern Czech machines generate great interest in France  Hundreds of farmers visit the stand every day

 

A stand with two new products

 

At the SIMA show STROM-BEDNAR presented two new products for 2013 the versatile FENIX tine cultivator, with an integrated axle, which allows you to work without rear packers and the Swifterdisc XO_F, a short disc cultivator suitable for shallow, fast stubble cultivation at high operating speeds. This machine has also been designed with an integrated axle. The integrated axle prevents the machine from jumping during field operations. Additionally, the SwifterDisc was put out on display with a set of aggressive discs called the A-discs.

 

   
 The brand new FENIX attracted many visitors Farmers are increasingly interested in the new Swifterdisc XO_F high speed disc cultivator

 

Machines for French market

 

A large part of the exposition was also dedicated to machines which have been included within the STROM-BEDNAR product range for some time the ATLAS AO disc cultivator with 620x6mm discs suitable for work with high volumes of plant residue, the SWIFTER SO seed cultivator which is perfect for the creation of the ideal seedbed and the MULCHER MM wide rotary cutter. „All of these machines are tools that are very much in demand with French farmers. The technical solutions and details of STROM-BEDNAR machines bring something new to the market as well. For example the hot-dip galvanized rotary cutters, a great idea and solution for agricultural praxis“, says Damien Digard (Area Manager France)
 

 

   
 Interest was also shown in the traditional STROM-BEDNAR products – The Swifter, Atlas and Mulcher  For example the hot-dip galvanized rotary cutters, a great idea and solution for agricultural praxis „says Damien Digard (Area Manager France)

 

 

 

 

Ing. Jan Bednář
Export Sales Manager