Back to News
19.
October
2012

STROM has presented a the new name

At the beginning of October already the third meeting of the European network of the sales representatives and dealers of the STROM technique took place which is always held before the beginning of the new fiscal year. In the symbolic heart of Europe, in Prague, over 150 owners, business managers and ...

 
At the beginning of October already the third meeting of the European network of the sales representatives and dealers of the STROM technique took place which is always held before the beginning of the new fiscal year. In the symbolic heart of Europe, in Prague, over 150 owners, business managers and distributors of the European dealer network met during the two-day event.  This year's meeting was unique, mainly due to the fact that the company, in addition to the evaluation of the previous year's performance and innovations for the coming year, also revealed a new name and a new logo that will be used from the beginning of 2014. This change is related to the fact that in the spring of this year JUDr. Ing. Ladislav Bednář became the sole owner of the company after he had bought the shares of his partners. That's why since 2014,  the company will bear his name BEDNAR. Until then, there will be a gradual transition to the new logo.  Thus a new stage in the development of this successful Czech company begins.

 

Official unveiling of a new logo

On Monday, October 1, 2012 the gala evening took place in the TOP HOTEL in Prague, during which achievements, trends of the company development and business plans for the future were gradually demonstrated. From the balancing of the STROM Export s.r.o. company's history it is clear that from a small company gradually a company with a strong background in design, business and manufacturing has become. At the end of the evening, after becoming familiar with all the successes of previous years and the news for the next year, the new name was officially unveiled. The owner of the company JUDr. Ing. Ladislav Bednář together with his son Jan Bednář, the commercial director Petr Procházka and the sales manager David Ryčl jointly unveiled a new logo “BEDNAR”.

 

   
 Ladislav Bednar, the sole owner of the company STROM Export s.r.o. (future BEDNAR)  Owners, commercial directors and dealers of the European dealer network met on the evening

Change of the name and change of the logo

"With the change of the company name an entirely new stage in the development of our company begins. It was primarily an impending generational change in the leadership of the company that was the main impetus for the change in the ownership structure," said JUDr. Ing. Ladislav Bednář and added: "The transition to a new name and use of the new logo will be smooth and will take the whole of the next year. During this time, the company will use the logo STROM-BEDNAR in order people have time enough to get used to this change. We will enter the year 2014 already with the new name and logo BEDNAR“.  

 

   
Unveiling a new logo of the company. New logo BEDNAR.

 

Evening peak - the seed drill OMEGA

 

The highlight of the evening was, in addition to unveiling a new logo, also introducing a new prototype of the seed drill BEDNAR OMEGA. „Our company has experienced a rocket growth since 2005.  I do not mean only the sales results by this growth; this is only one measure of the success. Another measure is the development of machines. Most of our projects - the machines, with which we launched in the last 3 years - became very successful. We have achieved a large number of the units sold during the two years with new types of machines. It offers us the possibility of the mass production. The last three years I have been personally asked repeatedly, when we will start production of a seed drill. And just three years ago, we started development of a seed drill. I am glad that we can now introduce the machine, even if it is still just a prototype. By entering the segment of the seed drill technology, our company opens a new stage of the intensive development and testing. I know that we have the top and experienced professionals who are able together with our test farms to lead the Omega to a perfection“, said Jan Bednář, the Export Department Manager.

 

   
 Baptising a new seed drill Omega. New seed drill should be in the company portfolio in the year 2014. And so it is already marked with the new logo BEDNAR.